In B2B and B2C you are selling your product to the customer, but there is a huge difference between these two business terms.
B2B Marketing business is totally different from the B2C Marketing business.
In this article we are going to discuss these two business terms briefly.
Business To Business (B2B):
In B2B Business the products and the services are sells to other businesses. B2B relationship is more powerful and beneficial than the B2C.
- Web Hosting
- Graphic Design Services
- Office furniture manufacturer
- Advertising Agencies
In B2B Business the decision take place at more than one level.
For example the man who sales the product he must meets with the manager of the department and the manger has to get approval from the owner before sales closing.
Business to Customers (B2C):
B2C is selling the products and services to the customers.
- Retail stores
- House cleaning services
The B2B cycle is shorter than the B2B, because the customer is cheered to buy the product immediately.
Here is an example of B2C that a mother who is looking to buy educational toys for her child, she goes to the website and view the product and also reviews against that particular product. This kind of purchases are mostly made on emotional basis and as well as on the price of the product.
B2B and B2C:
The business industries may use both B2B and B2C.
For this we can actually use the example of a book publishing industry. The book author markets their books to the publisher. Here the author and the publisher are in a B2B relationship.
The book publisher prints that script and markets that book to the booksellers this is an example of B2B as well.
B2B and B2C Marketing Strategies:
The B2B and B2C both are used same business marketing strategies for publicity, promotion, and advertisement are almost same.
If the customer is running a business it’s not helping to increase sales by advertising in magazines or the media, such as television and radio.
For suppose, commerce publications, business magazines, trade shows and tech shows would be more suitable.B2C marketing is focused on price and the emotional satisfaction of obtaining the product.
E-Commerce Provider in UAE:
Marksol International UAE is the industry-leading provider of E-Commerce solutions for B2B and B2C ecommerce businesses. Our Comprehensive online retail systems and customer-friendly, brand-focused website designs are used by businesses across the world. We are able to provide Companies and Organizations with the retail platforms that they need in order to attract customers and encourage conversion.